Factory Direct Glass Pool Fencing: From Low Visibility to 50K Impressions & 70% Organic Growth Through Strategic SEO

Factory Direct Glass Pool Fencing is a company based in Australia that provides top-quality products, including glass fencing for pools, frameless balustrades, frameless systems, and custom security solutions for commercial and residential areas. The company provides visually appealing fencing solutions.

⇒ Challenges

They operated in a highly competitive niche, where established competitors with strong domain authority dominated search rankings. They struggled to rank for high-intent keywords such as “frameless glass balustrade installation.”

The website had some structural problems that made it difficult for users to navigate and were also an obstacle for search engines to crawl. There were keyword inconsistencies between the service pages and location pages, which made it hard for the website to get visibility in the geographic locations.

In terms of conversion, the site failed to provide appropriate call-to-actions, trust factors, and landing page optimization, thereby missing out on converting leads.

⇒ Our Approach and Solutions

As one of the best SEO companies in India, our experts implemented strategies to boost their rankings. Some of the ways through which their rankings got 60-70% organic growth are:

• Local SEO Optimization 

We created and optimized GEO-targeted pages for multiple service areas across Australia. This helped the business appear in location-based searches and improved visibility for “near me” queries. 

• Strategic Keyword Targeting 

An optimized keyword strategy was carried out by focusing on keywords such as “glass pool fencing Victoria” and “frameless glass balustrade installation” to align with the user intent and behavior.

• Competitor Gap Analysis 

An analysis of leading competitors was conducted to find out their weak points related to keyword optimization and missing relevant content in order to outdo them in specific aspects.

• Trust Signal Enhancement 

Effective communication strategies and the addition of credible signals have been implemented to increase users’ trust and conversions.

• Website Structure Improvement 

The website was rearchitected with improved internal linking and hierarchy to improve navigation and search engine indexation. 

⇒ Results 

Within 6-12 months, the SEO strategy resulted in measurable and constant growth. The website was able to gain a lot of visibility in a highly competitive market. It also started to rank for highly-intent keywords. Consequently, there was an increase in traffic and better positioning against its competitors.

• 50K impressions generated from organic search
• Average position improved to 33.4
• 7.6K user interactions (events tracked)

Looking for SEO success for your business, too? Work with us and generate SEO-driven growth for your organization.

Keyword	Position	Intent
Frameless Glass Balustrade Installation	#4	Transactional intent
Glass Pool Fencing Victoria	#7	Local transactional intent
Frameless Glass Pool Fencing	#8	Commercial/transactional intent