Google Introduces a New Local Pack Ranking Factor for 2024

Google recently implemented an important update to its local search algorithm, putting greater emphasis on a business’s “openness” when ranking search results. This change will impact local SEO strategies for businesses trying to improve their visibility on Google Maps and in the local pack.

In this conversation, we’ll talk about exactly what’s changed, who will be impacted, and what you need to change and adapt.

The boost in the “Open for Business” Signal

Google has always factored the openness and accessibility of a business into local search rankings. However, this signal has now become even more influential, according to Google’s Search Liaison, Danny Sullivan.

For non-navigational local queries like “pharmacies nearby” or “plumbers in my area,” Google will display open and operational businesses more prominently. This gives customers the most relevant results when searching for nearby services.

Sullivan stressed that businesses shouldn’t manipulate their hours solely to rank higher. Google wants accuracy and authenticity in business information, above all. But this update does signal a shift that could benefit establishments open outside standard hours.

Why It Matters for Local SEO

This algorithm change impacts searchers and businesses in different ways:

For customers:

• More accurate visibility into what’s currently open nearby. No more arriving somewhere only to find them closed.

For businesses:

• Being open and operational during off-peak times can provide an edge over competitors who close up shop.
• However, artificially inflating hours will likely lead to penalties. Authenticity is key.

The importance of accurate and current business information just increased exponentially. Ensuring your Google Business Profile correctly displays open hours, contact information, addresses, and other details is now even more crucial for local SEO.

The Takeaway for Businesses

Owner Mindset

Rather than treating this update as an invitation to “hack” business hours, adopt an owner mindset. Focus on accurately representing your business and providing the best possible customer experience.

In summary:

• Keep your Google Business Profile updated with current hours of operation, contact information, and addresses.
• Avoid artificially inflating business hours solely to rank higher. Authenticity and accuracy are priorities.
• Being open and available outside standard hours can organically boost visibility. But let serving customers guide business decisions.

As Google’s algorithms continue evolving, business owners must stay agile and ethical in local SEO strategies. By focusing on value over gimmicks, you build trust and sustainability over time. The rewards will follow.

What strategies are you implementing to adapt to Google’s latest local algorithm update? Share your insights and experiences in the comments below!