6 Ways to Check How Strong Your Website Is for SEO
The following checks will give you a thorough overview of your site’s SEO strength.
1. Check How Well Google Is Indexing Your Website
Well, this can feel obvious. Before you check anything like backlinks, clicks, or rankings, make sure Google can actually discover your important pages.
Indexing and crawling are both different. Crawled means that Googlebot has assessed a URL. Indexed means that Google has stored information about a page in its index.
Begin with Google Search Console. Go to the Page Indexing report. It shows which URLs Google knows about and which aren’t indexed. It also shows why pages are excluded from being indexed.
If all of the published pages are indexed, it means your site is strong in terms of indexing. But if you find out many of your pages aren’t indexed, it may warrant a deeper look. You can do a number of things. Check Canonical URLs. Look at your XML sitemap. Also, make sure the pages you want to be crawled aren’t blocked by Robots.txt.
You can check individual pages with the URL Inspection tool. It shows what Google knows about a URL and can help you find and fix indexing issues.
You should also check out the sitemap submitted in Search Console. It tells Google about the URLs you want it to know about. However, it does not guarantee that every URL gets indexed.
Ask yourself a simple question:
Can Google crawl, understand, and index your important pages?
If important pages aren’t indexed, address those issues before evaluating their search performance.
2. Look at Your Organic Search Performance & Keywords
Once you are sure about the index status of your pages, check how your website performs in the SERPs. Check the following metrics from Google Search Console.
- Clicks
- Impressions
- Click-through rate
- Average position
Also, check the pages attracting users and the countries from which you are getting traffic. Look at the keywords and queries that bring people to your site.
Are these relevant to your business or service?
If you are not getting traffic on relevant keywords, you might not be bringing the right visitors. You need to focus more on relevant keywords to receive impressions for targeted topics.
You should also check which pages get organic clicks. This lets you know which pages are actually attracting visitors. Thoroughly study these pages to see what actually works. You can adjust your weaker pages as well according to it.
3. Assess Technical SEO
When we say “evaluate technical SEO,” it doesn’t mean you need to have particular expertise to do this. It’s easy and similar to performing a series of checks.
However, you don’t need to chase the perfect score from every SEO tool. Understand the problems that can impact your usability or search visibility.
The following points are worth checking for technical SEO:
- Page loading speed (try to keep it under 2 seconds)
- Examine Core Web Vitals
- Look for 404s and redirection issues
- Make sure that your site is using HTTPS
- Test if your site is working well on mobile devices
- Check duplicate URLs and internal links
You have to make sure that your pages can be easily accessed through the navigation buttons and links on your site. JavaScript is also worth mentioning. If your key content depends on JavaScript, ensure Google can read it correctly.
Checking these technical aspects can help identify issues that may prevent search engines from crawling your website. You have better chances of appearing in relevant queries.
4. Evaluate the Content Quality and Relevance
“Content is the king” is a famous phrase associated with founder of Microsoft, Bill Gates. This concept often gets fulfilled in various aspects and in search engine optimization as well.
Content plays a pivotal role in SEO. Relevant information helps attract and hold visitors on your page. Each page should match what users are trying to find.
For instance, someone searching for “how to create a digital marketing strategy” needs different content than someone searching for “digital marketing agency near me.”
The above example explains the importance of relevant information on your website. The next step you have to follow is to check the usefulness of your content.
Having relevant and useful information on your site makes it more likely that your content will meet the user’s search intent. Also, it can improve your chances of appearing in the SERPs.
5. Assess Your Website’s Domain Rating and Backlink Profile
Many SEO professionals regard domain rating as a useful comparative SEO metric for assessing the relative authority of a website. However, it is not an official metric by Google. It was developed by Ahrefs and is based on a scale ranging from 0 to 100.
A higher score generally means a stronger authority. A lower score means the opposite. To determine your website’s DR score, you need to access a reliable DR Checker that provides accurate results. This helps you get a more reliable estimate of a domain’s rating and compare it with other websites.
Backlinks, on the other hand, can provide another view of your website’s SEO position. Start by checking your referring domains. Look at the quality and relevance of those websites. You should also check which pages receive backlinks.
A strong link profile is not only about the total number of links. Relevance and quality matter too.
Also, check suspicious links. Having lots of spammy or irrelevant backlinks can make your profile look less natural. So it’s not only about the number of links. It’s the quality!
6. Check If Your Website Is Optimized for Modern Search Results
In 2026, search results include more than just the traditional links. They may include various results like images, videos, sitelinks, snippets, business information, and other search features. Google also shows AI features like AI Overview and AI Mode.
So, to get your site featured in these advanced search features, begin with an overview of your search appearance. Verify your title links and snippets.
Check how your pages look for important searches. Have a look at your website’s images, breadcrumbs, videos, and other features relevant to your site.
After that, test your structured data. Structured data helps Google understand what a page is about. It can also make eligible pages part of certain search results. However, structured data does not guarantee that a rich result will be shown.
Also, don’t forget about AI search visibility. Google said its current best practices for SEO still apply to AI features. No special AI markup or separate optimization is needed to appear in AI Overviews or AI Mode. Google still recommends crawlable pages, useful content, good page experience (fast-loading, mobile-friendly, and easy to navigate), clear text, and properly structured data.
So rather than looking for an easy way to get featured, examine your website for the above mentioned SEO checks and provide real value to the users.
Manoj Sharma
25/09/2026
