What are SEO, SEM, and SMM? What are the Main Differences?


The world of digital marketing is so much exciting and complex. Most of the small businesses rely on digital marketing to generate their sales and earn new customers. Even in current days, it becomes important for every young entrepreneur to have a digital marketing strategy in their pocket to overtake competitive marketing. Furthermore, there are some most important terms in Digital marketing which are the boon for this industry and even it is the barrier for every small business. Let’s face these terms; SEO, SEM, and SMM.

SEO, SEM, and SMM

SEO: Search Engine Optimization

Search engine optimization is the most important popular term in digital marketing. It is also the main processor to bring organic traffic to the website. In short, SEO is the process, which includes optimization of a website to get high rank on the search engine page results like Google, Bing, or Yahoo. With the effective SEO techniques, your website can earn a high place on search engine if the strategies incorporate with the algorithms of Google. Though SEO is a set of techniques which are relevant for the top-ranking such as;

  • On-page SEO
  • Off-page SEO

To complete the on-page SEO you need to learn about the keywords research, which is most important for the visibility in search engine results. Your audience will search with some specific keywords in their mind, now if your content satisfies them, they will defiantly visit your website. But it not that easy as it said; you need to make your website more efficient with effective architecture and with other required Mobile optimization factors. Another nuanced factor is the regular posting of blogs with the keywords. Another part is off-page SEO, which is done by making the authoritative link outside the website with other authoritative websites.

SEM: Search Engine Marketing

SEO and SEM both are related to each other, but they are quite different. SEO typically works to generate organic traffic while search engine marketing deals with paid media budgets. With the help of SEO, you can earn traffic without any investment, but In SEM with the help of Ads, you can earn traffic. In the search page results of Google, the first four results are the results of SEM and the next results are the organic results. In SEM you can work more efficiently by choosing your specific location and even the target audience. When your target audience will spot your ads and they will show some interest by clicking the ads. That’s why it is called as Pay-Per _click advertising.

SMM: Social Media Marketing

This term refers to both organic and paid adverting methods in Digital marketing. One can make the brand image on social platforms like, Facebook, Twitter, and LinkedIn. Social media is considered as the future of digital marketing as it channels the hub of activities all over the world. Even if you have a well-maintained image on social platforms, then you can easily interact with the public and make them aware of your business and services. You can link your customers to your website through social media channels.