SEO vs PPC- Which Search Marketing Method to Use for Your Business

Every day, Google processes around 3.5 billion searches. 40,000 times per second. How will you make your brand stand out? Is your website outperforming your competitors? SEO Vs PPC are the two most effective search engine marketing tactics for generating sales and increasing traffic. What are the benefits, disadvantages, ROI, and collaboration with search engine optimization and pay-per-click advertising Ready?

You need time and money to develop an effective marketing plan. Choosing between pay-per-click advertising and search engine optimization is a difficult option to make without a thorough understanding of both. However, if you are unaware of how to use both while driving traffic to your website, reach out to SEO company India to understand better.

Table of Contents

1. What do you understand about SEO Vs PPC?

SEO is a collection of tactics to get a website to the first page of major search engines.

SEO is critical for online businesses since studies show that search engines create 80% of the traffic that may be generated for any website. If you don’t know about SEO basics, contact the best SEO services India to enhance the traffic to your website.

On the other hand, Pay-per-click (PPC) advertising is online advertising that appears on search engine results pages. In a nutshell, you bid to have your adverts displayed in the sponsored results when someone enters a search query that includes your keywords. PPC is an important marketing strategy, but if you don’t know PPC basics, take help from a PPC service agency.

2. Is there any difference between SEO and PPC?

The primary difference between SEO and PPC is that PPC adverts show at the top and bottom of search engine results pages – SERPs – or on other websites, while SEO is how to attract organic traffic to your website by optimizing web pages.


Search engine optimization (SEO) is the process of adding material to your website that will improve its visibility, credibility, and relevance to search engines. On-page SEO consists of the following things: 

  • H1 tags containing the term you want to rank for
  • Teasing meta descriptions with the relevant keyword towards the beginning Alt text behind all images that is detailed and includes your keyword Natural keyword inclusion in your content
  • H2, H3, and H4 titles that include your keyword phrases.

Off-page optimization, often known as off-page SEO, refers to strategies employed outside your website to boost your rating. It includes:

  • Backlinks
  • Guest posting
  • Influencer Outreach
  • Social Media Marketing

To boost productivity and drive traffic to your website, reach out to SEO services India to enhance the quality of your website.


You pay a fee every time someone clicks on your PPC ad. Users’ interests, geographic area, gender, age group, occupation, and other factors can all be used to target your adverts. They can advertise a special offer, an upcoming event, a product, or downloadable content.

Advertisements for PPC are displayed at the top and bottom of search engine result pages. In addition to organic search results, there are ads above and below them. Alternatively, you can use display and remarketing advertising that appears on other relevant websites.

3. Which is better for my brand - PPC or SEO

It all depends on what you’re looking for.

  • Do you need leads right now for an event or something else?
  • Are you willing to wait for the outcome?
  • What is your financial plan?
  • Have you got a lot of domain authority?
  • What is the position of your competition in organic search?

You may not have the budget for paid promotion if you’re a small firm or a startup. Your SEO strategy may improve your online presence in local and organic search results if there is little competition. SEO is a cost-effective long-term strategy, and once you’re ranked, traffic will be consistent. You can even get in touch with SEO company India like Matebiz to drive traffic to your website.

Because your market is likely to be niche, you may be able to locate a relevant keyword, has minimal competition, and has a high monthly search volume. Get in there as soon as possible and design an SEO strategy to rank for this keyword before someone else does. To create brand awareness of your business, you can take help from a PPC service agency like Matebiz to design PPC ads for your business.

4. Pros and Cons of SEO and PPC

Let’s first discuss the Pros and Cons of PPC, and then we will go on to discuss the Cons and Pros of SEO

4.1 Pros of PPC

1. Enhances Brand Visibility

Paid advertising allows you to appear above organic search results, allowing users to see your brand before seeing your competitors’ content.

2. Budget Control

Set your goals and the amount of money you’re willing to spend each day. Set a budget for yourself and stick to it.

3. Ranking Page

Every time you make a Google search, you’ve seen them – even if you don’t click. The content is above the fold. In addition to organic search results, there are ads above and below them.

4. Targeted Users

PPC advertising makes it easy to get your material in front of the right people by targeting keywords, demographics, location, language, device, time of day/week, and past visitors.

4.2 Cons of PPC

1. Lots of Money

When the money runs out, the commercials come to a halt. When the ad ends, the traffic comes to a halt. Of course, you control your spending, but optimizing your campaign takes time, and the costs add up rapidly, especially if you’re aiming for a term with a lot of competition.

2. Loses effectiveness

If you run your ad campaign for too long, it will eventually stop working. Ads blindness is a fact of life. What’s the worst-case scenario? People will use ad blockers if your ad irritates them. Maintain the freshness of your ads by adding new copy, graphics, CTAs, etc. Make an effort not to annoy others.

3. Not a great fan of PPC Ads

Because there’s an ad tag, it’s an advertisement. Are you an ad clicker as a consumer? Or are you oblivious to them since you’re scrolling down to organic results? Maybe you don’t have faith in them?

4. Not Successful

The PPC doesn’t guarantee success at some point in time.

4.3 Pros of SEO

  1. SEO ensures that a consistent stream of their target demographic visits their website. Today, billions of people use the internet to search for various services and products. SEO allows you to reach this enormous pool of potential clients without paying for website traffic.
  2. When done correctly, SEO may provide you with a lot of online visibility. SEO guarantees that your website is viewed by more people, resulting in a progressive increase in the number of visitors to your site.
  3. An SEO can assist you in narrowing your target audience to your ideal prospects. Instead of gathering a broad pool of general audience, this may save you time and boost your turn-around rate.
  4. By exposing you to the broad internet community, SEO may help you develop your business. You are more likely to succeed in your business if you establish a consistent online presence through social media and your website.

4.4 Cons of SEO

  1. SEO does not produce rapid results. It takes a long time for a business owner to start enjoying the benefits of their website. It can take several weeks to index and rank search engines; it could take a few hours.
  2. You might have to wait a while to receive your money back if you invested money in boosting your search engine. It takes a long time to get a return on your investment.
  3. The SEO procedure may not be simple, and it may necessitate specialized knowledge that can only be provided by a professional. The consulting services may be costly, especially if you are a new or small business owner.

5. PPC & SEO Working Together

Many businesses operate PPC and SEO efforts in tandem, sometimes even competing. Google’s research has discovered that PPC and SEO complement each other.

To obtain the best results, you’ll need to employ both SEO and AdWords to promote your website in front of your target audience. Someone unfamiliar with your site but sees your brand twice on the results page is more inclined to click it. However, ensure it’s done correctly by a trained SEO service India or PPC service agency.

Consider the advertising you’ll run while creating your campaign and where the click will ultimately lead. You must identify the keywords and phrases that a user would type into a search engine.