A professional and appealing website is critical in today’s competitive and oversaturated business environment. Today, many tools, technologies, and services are available to help you create an effective web design that distinguishes your brand from the crowd and helps you stay ahead of the competition.
Starting from scratch with no templates or pre-packaged graphics is what custom web design entails. It employs fine art and graphics to create an outstanding, eye-catching design that engages the user. A series of mock-ups are created and revised until the final version is achieved.
It’s the duty of a web design company to accelerate your website traffic and conversions. Matebiz Pvt. Ltd. is the leading web design company India offering world-class custom website design services.
1. Essential Tips for Designing a Custom Website
When creating a website, you want to ensure that it is professional and user-friendly. But the truth is that it’s not just about appearances—it’s also about how well the design converts visitors into customers. After all, it doesn’t matter how fancy your design is if people come to your site but can’t find what they’re looking for or can’t easily make a purchase there! Ensure that your website has high conversion rates to ensure that it is more than just a way to showcase your brand; it should be an effective tool for generating revenue and driving sales growth. With this in mind, here are five custom website design tips that convert:
1.1 Design With the End User in Mind
Designers were frequently left to their own devices when designing in the past. However, thanks to the emergence of user-centred design processes and methods, businesses are beginning to recognize that by paying careful attention to user experience, they can improve the quality of their product (UX).
If you want your website redesign or new build project to be a success—and if you want your customers’ first impression of your company to be positive—you’ll need more than just an appealing layout and functional features. You’ll need an experience that exceeds your customers’ expectations and is tailored to their specific requirements.
Thinking about who will be using your website, what those people are trying to accomplish when they visit it, and how you can best assist them in achieving these goals is part of custom designing for UX.
1.2 Personalize Your Calls to Action (CTAs
Adding a personalized message to your CTA copy is an easy way to make it stand out and feel more like you. To make it even more appealing, use contrasting colours, action verbs, and other visual elements.
- For the button text, use a contrasting colour (e.g., green text on purple background).
- In the CTA, use a different action verb (e.g., “Start free trial” vs “Join now”).
- For the button itself, use a different colour (for example, red for “Schedule demo” or blue for “Contact us“). * Size matters: larger buttons get more clicks! So make sure they’re big enough to stand out on any device screen size – at least 22px at a minimum, but ideally 48px+. Smaller buttons have issues with touch targets that are too small to hit while pinching/zooming in on mobile devices easily; there’s nothing worse than tapping something only to discover it doesn’t work!
1.3 Make Use of Responsive Design
Responsive design is essential for any website because it provides users with a consistent experience regardless of device.
This is especially true for mobile devices: according to one Google study, mobile devices account for 53% of all web traffic! You’ll be able to reach more people and grow your business faster than ever before if you design your site with responsive design in mind.
Responsive design develops websites that look good on any device, from desktop computers to smartphones. It creates a user experience that adapts to the viewing environment by combining fluid layouts and media queries.
1.4 Use SEO Best Practices
You must use SEO best practices and design your website with conversion in mind. Improving a website’s organic search ranking on search engines such as Google is referred to as search engine optimization (SEO). To achieve this ranking, you should create high-quality content that users will enjoy and engage with. This entails more than just writing words; it also entails writing them correctly! As an example:
- Ensure that any keywords or phrases used on your site are included in the title tag of each web page.
- Use those keywords in your meta description as well as any text links to the page from other websites or social media platforms like Twitter or Facebook.
- Instead of just using keywords in tags at the top of an article, incorporate them into the body copy. Include enough keywords so that readers are not bored but not so many that they appear unnatural (you have probably been warned about keyword stuffing). Also, please avoid using the same word repeatedly; mix it up! The same holds for image alt text.
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2. Conclusion
These five pointers will assist you in creating a custom website that converts and drives traffic to your company. With these strategies, you can be confident that your site is conversion-optimized and will generate leads for your business.
A reputable custom website design company will assist you in maximizing your sales. They will offer you website design services based on strategy and customer psychology. The best web design company India would ensure that the visuals align with clients’ branding strategy.
